Ford "Hungry for Power"
Created for J. Walter Thompson and the Ford Motor Company, the "Hungry for Power" television commercial uses animated type effects set to hard-driving music to add an element of excitement.

The type was drawn with crayons on rough black paper then photographed and animated.

The Production Studio
Type style and effects: Kathy Konkle
Produced by: George Englebrect
Compositing: Glen Claybrook
The studio: Curious Pictures