Viagra "Championship Series"
Produced by Cline Davis Mann, advertising agency for Pfizer, this CD-ROM is used by Viagra sales reps to learn advanced sales techniques. As interactive art director, I oversaw the writing, photography, video production and designed the interface.

Victor Viagra
Modifyingstock photography of race tracks in Photoshop, I created backgrounds that established the theme of racing since Pfizer has a real race car that competes in the Indy 500. Photos of the actors were rotoscoped and enhanced in Photoshop.

Viagra Race Car
First the sales rep must take a quiz about Viagra that takes place inside the race car. The dashboard's gauges respond to how well the rep is doing. If performing poorly, the rep is prompted to take a pit stop to review materials.

Qualifying Round
Victor Viagra animates to encourage the sales representatives that made it through the Qualifying Round to go on and enter the race. Race track sound effects add an element of exicement to encourage the reps to push on.

Doctor Personality Types
To get ready to race, sales reps will meet 4 different doctor personality types. Each doctor has a unique reaction to the Viagra sales pitch. Reps role play with the rotoscoped and animated doctors to overcome each doctor's objections.

Driver Doctor
The "Driver" doctor is a "prove it to me" type. He likes to feel he's in control. Sales reps meet the "Amiable" doctor, the "Expressionist" doctor and the "Analytical" doctor. Once the rep has met each doctor personality type they are ready to race.

The Final Lap
The questions are more difficult in the final quiz section. Laps are counted and time can run out. Reps can be sent back to start the round over for poor performance. Quiz results are printed then sent to supervisors for review.

The Production Team
Art direction, interface design, illustration and animation: Kathy Konkle. Concept: Stephen Tyson/ RxMedia, Inc. Producer: Ashley Kenzer. Photography: Christine Lukes. Programming: David Weatherbee.