Pfizer Women's Health
This CD-ROM is designed to motivate Pfizer sales reps while increasing their knowledge of women's health issues. As interactive art director, I designed the CD-ROM to be compatible with Pfizer's existing, printed, women's health materials.

The Art of the Women's Health Sell
Many serious conditions are undertreated in Women. This represents a large untapped market for Pfizer. The CD-ROM features role play videos designed to help the sales reps communicate more effectively with healthcare professionals.

Assess Your Knowledge
Sales representatives must take this quiz to review and assess their knowledge of women's health issues. The results are printed then forwarded to the rep's supervisors. Sales reps that perform poorly are required to take additional training.

Craft Your Detail
A collection of success stories, delivered in the form of videos, the Craft Your Detail section offers sales reps further help with their customer initiatives. Reps are encouraged to send in their own success stories with prize incentives.

Know Your Resources
Pfizer has extensive printed materials on the topic of women's health. I created thumbnail versions of all of the relevant printed materials that make up the bulk of this product. Sales reps can select and order materials via a printout from the CD-ROM.

The Production Team
Art Direction, Interface Design: Kathy Konkle
Illustration: Jose Ortega
Produced by: Cline Davis Mann, Inc.
Programmed by: Mike Nieves