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Columbia Heights #4R, Brooklyn, New York 11201 There is much more to industrial design than the generation of appealing concepts. What good is a clever design if it can't be manufactured? Services include the determination of the materials, construction, mechanisms, shape, color, and surface finishes of the product, taking into consideration human characteristics and needs, safety, market appeal, and efficiency in production, distribution, use and maintenance. Concepts: Define the product and the process. Production planning and control and study of current trends and issues, comprehensive services include all phases of bringing a product to market, from analysis to manufacturing. With imagination and manufacturing knowledge, Daniel Soergel will produce concepts that are surprising, generate excitement, and that will accomplish your goals while outperforming your competitors. Some of the tasks he may perform in this phase include: •
brainstorming Design Development: Explore the requirements and goals to create answers. At this point the product takes on form and scale. Daniel Soergel will investigate a variety of manufacturing processes and determine what effect each would have on the final function, form and cost. •
develop product documentation and specifications Target Market Analysis: Analysis of industrial products, competitors and consumers. •
hot-spot displays Manufacturing drawings: Computer aided decision making and problem solving in industry utilizing CAD and other computer and communication applications software. A full 3D CAD service producing high quality drawings with the aid of AutoCAD 2000. •
virtual models Prototyping: Application of manufacturing processes and testing including base material preparation, forming, fastening and finishing processes. Model-making and prototyping capabilities include machining, molding, and forming of metals, plastics, and other materials. Based on your needs, Daniel can use many methods to prototype the first articles of your project. The best choice could depend on cost, accuracy, speed, appearance, ruggedness, or any combination of the above. Engineering: Fuse conceptual design with production realities. Manufacturers and other vendors are brought into the development process to assure a smooth and quick transition to production. Daniel Soergel will develop a matrix to assure coordination of tolerances, specifications and production schedules. This process results in a long-term comprehensive manufacturing plan. •
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