Grolier Encyclopedias were promoted via a VHS video tape, and a "free" product was needed to bring the presentation to life. They approached the Child Growth and Development Corporation, a design firm specializing in behavioral based toys. Grolier needed big ideas in a compact, inexpensive form.

The solution took the form of a inexpensive set of cards packed with activities: games, toys, experiments and crafts which were cross-referenced to specific entries in the encyclopedias.

(Concept, design development)