Dick's needed a way to generate excitement about their credit-card sized product at the most valuable location in their store chain: the checkout. They got it in the form of metal, lots of it. The metal mesh look of a sports facility, the classy look of maple with "wrinkled" grey paint. A freestanding display on wheels, a counter model and other hot-spot displays rounded out the set. ABC Spectrum on Long Island is a high quality metal fabricator. This type of project is ideally suited to their capabilities.

(Concept, design and engineering)