had an idea of building the world's biggest Coke bottle
at the "crossroads of the world", Times Square, long
before the foundations were poured at 2 Times Square.
design challenge was straightforward, but certainly
not simple: make it happen. What will it look like?,
how "big" is big?, what's it made of? and how much is
all this going to cost?
the tools of industrial design were brought into play:
2D and 3D studies, virtual models and finally shop drawings
and the files to drive automated manufacture. Coca-Cola
had 3.1 million dollars to spend, and the manufacturer
Artkraft Strauss had glassbowers, sheet metal craftsmen,
welders, electricians and sign hangers.
took nine months and 75 people to do it. The first three
were spent planning. Every detail was put in visual
form, and every piece fit together. The critical link:
visual communication. In the end New York had a new
directed design development, produced manufacturing
drawings and interfaced CAM manufacture.
view the the Coca-Cola sign live, choose a livecam looking
north (uptown). www.earthcam.com/timessquare
Design and type set in (Windows) Coreldraw, Shop drawings
in (Dos) Autocad 12, CNC machining done with Unix based
Cybermation cutters. Neon layouts were printed out full
size on brown craft paper.